We live in the information age where spec sheets, brochures, and the like are easier than ever to come by. This has become a valuable way to make purchasing decisions. However, there is nothing like a personal, up-close encounter with the latest products and advancements in the secure destruction industry. Trade shows offer the best opportunity for you to get this experience.
But before your book your ticket and secure your hotel, it’s important to know that trade shows can be intimidating – hundreds of people, new products around every corner, exhibitors fighting for your attention. Without knowing how to navigate this maze, a lot of mistakes will be made. To get the most out of your next secure destruction trade show, you’ll need to know which mistakes to avoid.
Here are eight mistakes you’ll avoid the next time you attend a secure destruction trade show:
- Not doing your research. There will be no shortage of exhibitors at a trade show, which can make it easy to spend all your time getting pitched to about products that aren’t in the interest of your business. To avoid this, know beforehand the equipment and services you’ll be needing in the months following the show. Then obtain a list of the exhibitors and research the companies that provide these products and services.
- Showing up without a plan. To avoid wasting your time roaming around trying to find what you’re looking for, have a plan for who you’re going to see and where they will be. Use a map of the trade show floor to know exactly where these exhibitors are located.
- Wearing uncomfortable clothes. Seriously. This is important. You’ll be spending a lot of time on your feet. Sure, you may look good, but in this case, it’s ok to sacrifice a little style for comfort. You won’t regret it.
- Not asking questions. Representatives are there to answer any questions you may have about their products or services. It is a great time to collect equipment specifications, get details about a service, discuss pricing and financing or ask any other questions you may have. This could be one of the only opportunities you get to speak directly to a representative.
- Forgetting a pen and paper. You’ll be seeing more products and equipment than you will anywhere else. It will be a lot of information to take in. That’s why it is important you take notes. This will make it a lot easier to compare products and their benefits and features once your back at the office.
- Forgetting the literature. Equipment specifications, product features, representative’s names, these can all be easy to forget. Even if you are taking notes, chances are you’ll forget to write down a piece of information. This is why it is so important to collect spec sheets, business cards, and any other literature that may come in handy. If you’re afraid you’ll lose them, I’m sure a representative will be more than happy to send you the information after the show.
- Not getting hands-on. A trade show often has live demonstrations of products from the industry. This is a very good opportunity to see and test these products. Getting this hands-on experience can give you real-world insight into equipment performance before making a purchase.
- Failing to network. Trade shows are a great place to see new products and advancements in the industry, but more importantly, they can help you create a secure network with others in the industry. From industry experts to manufacturer representatives, you’ll be able to form relationships that can help your business grow once the show has wrapped up. Make sure to bring plenty of business cards so you can exchange with those you want to get ahold once the show has come to an end.